So, from all the various posts/hints and recommendations on how to use the army painter, it boils down to this.
Paint the model with your normal colours, don't worry about dry brushing/shading
Paint the model with army dip (I don't dip, I paint as I can't shake the paint off like it suggests, I don't have a back yard)
Let the dip dry for 24 hours
Give the model a matt varnish
The matt varnish really improves the figure.
Figures with the base paint
Now with the matt varnish.
Might need to improve my photos.
Anyway, I will put up more photos soon.